SEO Analyst
Job Summary:
We are looking for a talented SEO Analyst to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Key Responsibilities:
- Develop and implement effective SEO strategies to increase website traffic and improve organic search results.
- Conduct keyword research to guide content creation and optimization.
- Optimize website content, landing pages, and paid search copy for maximum visibility and relevance.
- Perform ongoing keyword discovery, expansion, and optimization.
- Monitor and analyze website performance metrics using Google Analytics and other relevant tools.
- Collaborate with web developers to ensure SEO best practices are properly implemented.
- Stay up-to-date with the latest trends and best practices in SEO and search engine marketing.
- Monitor and evaluate search engine rankings and organic traffic trends.
- Create high-quality, engaging content (blog posts, landing pages, articles, etc.)
- Research and create visually appealing images (infographics, product images, social media graphics) to support content
- Execute strategies and do content development in coordination with SEO goals.
- Track, analyze, and report on SEO and SEM performance metrics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience as an SEO Analyst or similar role with a track record of successful SEO strategies.
- In-depth knowledge of keyword research, SEO copywriting, and the latest SEO techniques.
- Proficiency in web analytics tools such as Google Analytics, Google Search Console, SEMrush, or similar.
- Experience with website optimization tools and techniques.
- Strong analytical skills and the ability to interpret data and provide actionable insights.
- Excellent communication and teamwork skills.
- Proficiency in image creation tools (e.g., Canva, Photoshop) a plus
- Detail-oriented with the ability to multitask and prioritize tasks effectively.
- Up-to-date with the latest trends and best practices in SEO and SEM.
Preferred Qualifications:
- Google Analytics certification or similar certification in digital marketing.
- Experience with HTML, CSS, and JavaScript.
- Experience with A/B and multivariate experiments
Interested candidates may send your resume to hr@wiktait.com